Sally has been a journalist with BBC East for 15 years, and has worked in radio, TV and digital. She is currently a senior producer at BBC Look East and is passionate about reflecting a real diversity of stories and voices from across Norfolk, Suffolk and Essex. She has recently become involved in the BBC’s 50:50 campaign, which aims to have an equal number of male and female contributors on air. She’ll be talking about what interests Look East’s local news audience, how to make your stories work for them and the challenges facing journalism today.