Asif is Sales and Marketing Director with agency, Resource, and a multichannel communicator working to deliver innovative campaigns that get results. He is the co-founder of #CommsHero, the award-winning conference that’s a celebration of the heroics comms people perform every day.

Although a big fan of social media, he’s not afraid to use tried and tested comms channels like meeting IRL (In Real Life), speaking on the phone and hand writing a letter or three. He’s been described as a ‘super connector’ and the person responsible for transforming the Resource brand into the trusted industry communicator it is today.