Our 2021 manifesto

Following the announcement of Lockdown 3.0, we firstly want to share our support for all the fantastic businesses, organisations and individuals doing such sterling comms work under incredible pressure. Hats off to those in local government, public services and the NHS, in particular. Your work is valuable and much appreciated by us all.

As we mentioned on a few calls toward the end of last year, we wanted to begin 2021 by sharing our vision for CIPR East Anglia, and our goals for the year ahead. It’s good practice to set out our intentions, and it will be something to benchmark against as we progress through the year.

Firstly, we want to say a massive thank you to our outgoing Chair, and CIPR Fellow, Becky Hall for her dedication over the years, and to Louise Hepburn, who has stepped down from her position as lead for the CIPR Pride Awards. It is the dedication, energy and enthusiasm of our voluntary committee members that has given us such a strong foundation on which to build going forwards.

Taking over from Becky are co-chairs Adam Driver and Ruth Jackson.

Adam currently runs his own strategic comms consultancy (Authentic Comms) and has agency and in-house experience across digital marketing, SEO, content, PR, social and internal comms.

Ruth has over 25 years in marketing communications across the private and public sectors, both B2B and B2C. She’s currently the Communications Manager for Cambridge Enterprise, the commercialisation arm of the University of Cambridge.

As co-chairs, we’re looking forward to working with the committee and CIPR HQ to deliver increasing value for the members in our region in 2021 by delivering a clear, shared agenda focused on the following three areas:

1. Diversity and inclusivity

We will reach out to more groups and organisations that support diversity across the board including, but not limited to, race, ethnicity, religion, gender, sexuality, and socioeconomic status. We want to become more representative of our society, and therefore more relevant to a wider cross-section of PR and communication professionals.

2. The next generation

We will embark on a drive to engage with those starting their careers, encouraging them to develop their public relations and marketing communications skills and experiences – this will include mentorship through the CIPR’s new Career Starter scheme.

3. Being PR & communication ambassadors

We will focus on stakeholder outreach with professional organisations like the local CBI and CIM, media, businesses and fellow communicators to raise the profile of the CIPR and how we add value to our profession. With this goal in mind we have created a new Stakeholder Lead role, which has been taken on by incoming committee member Hayley Mace.

As always, we welcome your feedback, suggestions, and offers of help – please feel free to contact us at cipreastanglia@gmail.com or via Twitter.

We look forward to working with you and supporting CIPR East Anglia members in 2021.

Adam & Ruth

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